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📰 Press kit

Media and brand resources

Background, assets, and positioning for Floorpln — a builder-focused platform for residential concept planning and early layout review.

What Floorpln is

A builder-first residential concept planning product that helps teams move from room program to reviewable layout options faster.

What it is not

It is not a permit drawing platform, not stamped construction documents, and not a replacement for licensed architectural or engineering work.

Who it is for

Home builders, design-build teams, and new-home sales workflows that need earlier clarity before drafting begins.

About Floorpln

Floorpln helps residential builders and design-build teams move faster through the earliest stage of layout planning. Users enter a room program, style direction, and basic home parameters, then generate three concept directions that can be reviewed, compared, and refined before formal drafting begins.

The product is positioned around a cleaner concept packet: labeled layouts, exportable files, builder insights, and review surfaces that help teams make earlier decisions with less back-and-forth.

Floorpln is intentionally scoped as concept planning software. It does not replace licensed architects or engineers, and it does not claim to produce permit-ready construction documents.

Important coverage note

Please describe Floorpln as a builder-first residential concept planning platform or concept floor plan generator. Avoid describing outputs as permit-ready drawings, stamped plans, or construction documents.

Founder statement

“Floorpln is meant to speed up the part of the workflow where builders and clients are still figuring out the direction. The goal is not to replace architects. The goal is to help teams get to a clearer concept faster so the next handoff is better.”

— Trent Lincoln, Founder

Logo & brand assets

Use dark logo on light backgrounds and light logo on dark backgrounds. Avoid distortion, recoloring, or decorative effects that make the mark feel less architectural.

Product highlights

  • 3 concept directions per generation
  • Builder-ready concept packet exports
  • PDF concept packages
  • Premium concept review and builder handoff notes
  • Builder insights and layout-quality analysis
  • Share links for internal or client review
  • Drafting handoff orientation
  • CRM, webhook, and API workflow support

Press inquiries

For interviews, coverage requests, or partnership inquiries:

contact@floorpln.com →
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